Business Development is the process of identifying and qualifying leads during the customer’s acquisition strategy period to allow sufficient time to develop a capture strategy and increase win rates. Capture is about having a dedicated focus on winning a particular pursuit. WILCO assists the client on identifying, qualifying, and gathering customer’s intelligence in preparation to develop a winning proposal by:
- Formulating Business Development strategy
- Creating/Refining Business Development processes
- Developing, tracking and maintaining a BD pipeline
- Developing marketing materials
- Identifying, making introductions, scheduling, and attending meetings with potential teaming partners
- Marketing capabilities to target customers
- Meeting with current and target customers for the purposes of relationship building and/or marketing
- Industry Networking